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Videos » Where Good Ideas Come From
An animated film from Steven Johnson examines innovation in a unique way.
Steven Johnson’s excellent book Where Good Ideas Come From is now out in paperback and will no doubt cement the author’s position as one the better bloggers and thinkers now writing on the internet – see his website.
But perhaps even better than the book itself, is this remarkable animated film made using a short talk given by Johnson about the subject of innovation as the script and illustrated using stop frame animation of a growing cartoon strip.
Insight is now offering a similar technique for short dissemination films, giving projects an eye-catching and memorable vehicle to tell the story of their own work and innovation in a way that will make the right people sit up and listen.
If you are interested in developing a short film like this and want to talk through some ideas with our creative staff, call William Davis on +44 (0)117 2033 120 or email wdavis@ipl.eu.com for more information.
