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Our Partners
Insight are official media partners to the World Cities Summit July 2012.
Previously media partners to the AAL Conference Sept 2011.
Why disseminate?
The success of any research project depends on its ability to bring results to the marketplace.
Social networking on the move
The University of Lancaster has created a social network ‘app’ specifically aimed at travellers. The £1.6m project will allow road and rail users to share information about their journeys and update each other about delays. Known as – ‘Our Travel’, the app mixes a travel information system with social networking and direct information from transport workers. The aim is to reduce congestion and improve the transport system as users find more efficient ways to travel.
Professor Nigel Davies from the School of Computing and Communications at the University's InfoLab21 said: “The key is that this is information from other travellers or workers repairing the roads. There is no third party involvement so it’s very direct and from a trusted source.” It will be available as an app for mobile devices like iPhones, providing up-to-the-minute information so people can decide how and when they will travel.
“Our Travel enables people to create a community of people who share the same journey and who can update each other about, say, a tree on the route or roadworks. You can check your mobile and find out that someone else who has just done your trip into work is reporting flooding under the bridge, or the wrong leaves on the track.” Prof. Davies added.
Our Travel can also be used to inform people of delays, roadworks, accidents, winter gritting, and crews carrying out road markings. Once the work is scheduled on the Our Travel system, it informs relevant users of the potential impact on their journeys and enables users to give feedback to companies on how the work has affected them.
Professor Davies said: “At the moment, local news updates or radio travel news will only give you a general overview and will not be specific about your route. Even motorway signs warning of delays can be out-of-date by the time you drive past.”
Our Travel is part funded by the Technology Strategy Board, and developed and trialled by Lancaster University in collaboration with the Morecambe company In Touch Ltd and Carillion plc.
Published: Friday, 8th July 2011 by Adelle Kehoe





