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Our Partners
Insight are official media partners to the World Cities Summit July 2012.
Previously media partners to the AAL Conference Sept 2011.
Why disseminate?
The success of any research project depends on its ability to bring results to the marketplace.
Industry turns to research partnerships to enhance profits
Procter & Gamble, the owner of brands such as Ariel and Gillette are looking for further partnerships to help boost innovation and sales. The company already delivers 50% of its innovation through external partnerships in the ‘Connect + Develop’ scheme.
The ‘Connect + Development’ scheme was launched in 2001 which changed P&G from ‘invented here’ to ‘partnering for greater value’. Examples of products which have been produced as a result of these external collaborations are Olay Regenerist, Clairol Perfect 10 and the Oral B Pulsonic Toothbrush.
In creating an open innovation platform, P&G chairman, president and CEO Bob McDonald said: “Connect + Develop has created a culture of open innovation that has already generated sustainable growth; but we know we can do more. We want the best minds in the world to work with us to create big ideas.”
Research and innovation are key to many business strategies. Despite falling profits – companies still continue to invest in research; see the key findings of the recent EU report here.
Published: Wednesday, 3rd November 2010 by Adelle Kehoe
